Nowadays, having a professional email address is crucial for building credibility and maintaining effective communication with customers. Shopify recognizes this need and provides its users with email solutions.
With Shopify, you can create customized emails for your store – without limitations. This allows you to set up different emails for different sections of your store. But how all of this works?
In this article, I will highlight Shopify’s email offerings, including custom domain emails and the Shopify Email marketing app, to help you understand how to use these tools for your online store.
Does Shopify Give You An Email?
Shopify offers its users professional email addresses but with some conditions. If you’re on a paid Shopify plan (Basic or higher) and have purchased a custom domain through Shopify, you can create unlimited custom email addresses for your store.
For example, if your domain is “yourstorename.com,” you can set up email addresses like “contact@yourstorename.com” or “support@yourstorename.com.”
However, it’s important to note that while Shopify provides these email addresses, it doesn’t offer email hosting services. This means that emails sent to your custom addresses will be forwarded to another email account of your choice, such as a personal Gmail or Outlook account.
Those on a trial Shopify plan can still create a professional email address, but you won’t be able to send or receive emails through it. This limitation allows you to test the feature and get a feel for how it works before committing to a paid plan.
Where To Find Shopify Email?
To access and set up your Shopify email addresses, you’ll need to navigate through your Shopify admin panel. Here’s how to find the email settings:
- Log in to your Shopify admin dashboard.
- Click on “Settings” in the lower-left corner.
- Select “Domains” from the left-side menu.
- Choose your primary domain name.
- Scroll down to the “Email forwarding” section.
This is where you’ll be able to add and manage your custom email addresses. Remember, to fully utilize this feature, you’ll need to purchase a custom domain through Shopify and be on a paid plan.
How To Create A Shopify Email For Your Store?
Creating a custom email address for your Shopify store is a straightforward process. Follow these steps:
- In the “Email forwarding” section of your domain settings, click on “Add forwarding email.”
- Enter the desired email prefix (e.g., “contact” or “support”) in the “Forwarding email address” field.
- In the “Receiving email address” field, enter the email address where you want to receive forwarded messages (e.g., your personal Gmail address).
- Click “Save” to create the email forwarding rule.
You can repeat this process to create multiple email addresses for different purposes or departments within your store. After setting up your email addresses, it’s crucial to test them by sending a test email to ensure the forwarding is working correctly.
What Is Shopify Email?
Apart from custom domain emails, Shopify also offers an email marketing solution called Shopify Email. This app allows you to create and send email campaigns directly from your Shopify dashboard without the need for third-party email marketing tools.
Shopify Email is designed to help store owners engage with their customers through professional-looking email campaigns. It offers features such as:
- Customizable email templates that match your store’s branding
- Integration with your product catalog for easy product showcasing
- Segmentation tools to target specific customer groups
- Performance analytics to track the success of your campaigns
- Automated email sequences for abandoned carts, welcome series, and more
This app is particularly useful for small to medium-sized businesses looking for a simple, integrated solution for their email marketing needs. It allows you to maintain consistent customer communication, promote new products, and drive sales without leaving your Shopify ecosystem.
Shopify Email Pricing
One of the most attractive aspects of Shopify Email is its pricing structure. Shopify offers a generous free tier, allowing users to send up to 10,000 emails per month at no additional cost. This is a substantial allowance that can cover the needs of many small to medium-sized businesses.
For those who exceed the 10,000 email limit, Shopify charges a nominal fee of £0.001 per additional email sent. However, to make billing more convenient, Shopify only starts charging once your total costs reach £0.005. This means you could send up to 10,005 emails before incurring any charges.
This pricing model makes Shopify Email a cost-effective solution for businesses of all sizes. It allows you to gradually scale your email marketing efforts without worrying about sudden cost jumps. As your business grows and your email list expands, you can easily adjust your email marketing strategy without being constrained by rigid pricing tiers.
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Conclusion: Shopify Allows You To Create Unlimited Email With A Paid Plan!
Shopify’s email offerings provide an effective solution for e-commerce businesses looking to establish a professional online presence and engage effectively with their customers. The ability to create custom domain email addresses adds credibility to your brand, while the Shopify Email app offers a user-friendly platform for executing email marketing campaigns.
Remember, while Shopify provides these email solutions, it’s crucial to familiarize yourself with best practices in email marketing and adhere to relevant regulations such as CAN-SPAM and GDPR. This will ensure that your email communications are effective and compliant with legal standards.
