Looking to set up your affiliate program on the Shopify Store? You are just at the right place. Here, you will learn everything related to the Shopify affiliate program.
Setting up an affiliate program for your Shopify store can boost your brand visibility and grow sales. Imagine turning your loyal customers into advocates who promote your products and are rewarded with a commission.
Whether you’re new to eCommerce or looking to take your Shopify store to the next level, setting up an affiliate program is an exciting opportunity to accelerate your Shopify store’s growth.
In this article, we will learn the purpose of the affiliate program, the steps to set it up on the Shopify Store, and much more.
How Does The Affiliate Program Work On The Shopify Store?
Firstly, it is important to know that the affiliate program expands the business’s reach and increases sales through affiliates’ networks. Affiliates promote the store’s products and earn commissions on sales generated through the unique referral links.
Whenever a customer purchases through referral links or discount codes, the affiliate earns between 5% and 30%, depending on the company and commission percentage.
Have a look at these top Shopify stores to get inspired by the affiliate programs they may be running.
By integrating a few apps, Shopify can automate the process of tracking clicks, sales, and payments to affiliates. You only pay affiliate partners for successful conversions, making it a low-risk strategy for driving revenue and reaching new customers.
Steps to Set Up Affiliate Program On The Shopify Store
You can easily set up your affiliate program on the Shopify Store by following the below steps. However, at first, it is necessary to log in to your Shopify Store, whether through desktop, mobile or as a Shopify partner, etc.
Step 1: Choose the right products to include in an affiliate program and actively promote your store. Opt for products with high average order values, as they make the affiliate commissions more appealing.
Example: A 10% commission on an £80 product is more attractive than a £5 product.
Step 2: Once you’ve chosen the products, you’ll need to decide on the commission structure. You can offer a percentage of each affiliate sale or a flat fee per sale. The affiliate rates vary depending on the product categories.
Step 3: Select an affiliate management app to set up your affiliate program. Popular options include Afflr, Tapfiliate, and Refersion. These apps help you track affiliate performance, manage payouts, and more.
Step 4: You can recruit affiliates who align with your brand by reaching out to bloggers, influencers, and content creators in your niche. Remember to provide clear guidelines for affiliates so they know exactly how to promote your products and what commissions they’ll earn.
Step 5: Once affiliates show interest, make the onboarding process seamless. This will keep affiliates engaged with your brand long-term and motivated to promote the products or services.
Step 6: Manage your Affiliate Program by regularly checking your affiliates’ performance. Use the affiliate management app to track clicks, conversions, and payouts. Provide support and resources to help your affiliates succeed.
Step 7: Optimize and Scale your affiliate program. Setting up the affiliate program is one thing, but you must also evaluate your program and see what affiliates need and what’s working best.
Follow these steps to set up your affiliate program on the Shopify Store. As your brand grows, you can even increase the commission rates depending on the top performers.
Benefits Of Setting Up On Affiliate Program On The Shopify Store
Shopify allows the best to offer its services through affiliate programs for Shopify merchants and users. Once you have set up an affiliate program on the store, your brand will leverage through various benefits such as;
1. Scalable Growth
Affiliates help your business grow without requiring any upfront investment. The more affiliates you recruit, the more people will promote your brand and reach you with a broader audience.
2. Cost-Effective Marketing
It’s a risk-free marketing. By setting up an affiliate program, you only pay affiliates when they generate a sale, making it one of the most cost-effective marketing strategies.
3. Boost Brand Credibility
You can choose the affiliates that align with your brand mission. Affiliates are often influencers or bloggers with established trust in their audience or followers. When they recommend your products, it enhances your brand’s credibility.
4. Performance Rewards
As you track affiliate performance, you can offer bonuses or higher commissions to top performers. This motivates affiliates to make more sales and earn a good commission through affiliate marketing.
5. Reach Wide Audience
Affiliates allow you to reach new audiences that you may not have been able to target with your marketing efforts. This extends your brand’s visibility and customer base.
6. Access To Niche Markets
Most affiliates specialize in specific niches, such as beauty, Clothing, Health, or tech-related products. This allows your brand to reach highly targeted audiences that are more likely to convert.
Is Setting Up An Affiliate Program On The Shopify Store Free?
As there’s no direct cost for setting up an affiliate program on Shopify itself, you’ll just need to pay for an affiliate management app like Refersion, LeadDyno, or UpPromote.
These apps typically offer monthly plans starting from £15 and more, depending on the features and scale you need.
Additionally, you’ll also need to pay commissions to your affiliates to scale your brand awareness and sales.
Conclusion: Set Up An Affiliate Program On The Shopify Store With 7 Steps
Setting up an affiliate program on your Shopify store is the finest way to scale your business with low-risk marketing. Through this, you can boost traffic to your website and get a profit by increasing sales.
By following the steps mentioned in this article and recruiting the right affiliates, you can create a successful program that benefits both you and your partners.
It’s time to make your Shopify store work smarter and create a win-win environment where both you and your affiliates succeed.
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