As of Q4 2024, Shopify powers 4.95 million active stores, accounting for 27% of all eCommerce websites globally.
Ranked as the fourth most popular eCommerce platform worldwide, it holds the top spot in the United States.
Shopify’s user-friendly interface, drag-and-drop features, seamless integrations, and a vast selection of apps have made it the go-to choice for over 2 million merchants worldwide.
This article highlights the latest facts and figures about Shopify, including the number of stores that use the platform, its market share, revenue, and more.
Top Shopify Statistics 2024 (Editor’s Picks)
- Over 4.6 million daily active users engage with Shopify in 2024.
- Shopify powers 27% of all eCommerce websites worldwide.
- As of Q4 2024, Shopify has 4.95 million active eCommerce stores.
- Shopify Plus hosts 46,084 live e-commerce stores.
- In 2023, Shopify was used by 700 million customers.
- Shopify generated $6.02 billion in revenue during the first three quarters of 2024.
- The average conversion rate for Shopify stores is 1.4%.
- The success rate of Shopify stores ranges from 5% to 10%.
How Many People Use Shopify?
Shopify has 4.6 million daily active users as of 2024.
Between August and October 2024, Shopify attracted an impressive average of 4.6 million daily visitors. During this period, the platform saw an average of 138 million visits each month, with a peak of 140.5 million visitors recorded in October alone.
Shopify’s impact on global e-commerce is substantial, driving over $444 billion in economic activity every year, strengthening its position as one of the world’s top e-commerce solutions.
Here is a table highlighting the monthly visits recorded on Shopify by month:
| Month | Monthly Active Users |
|---|---|
| October 2024 | 140.5 million |
| September 2024 | 135 million |
| August 2024 | 138.6 million |
Source: Similar Web.
How Many Shopify Stores Are There?
As of November 2024, there are 4,949,244 live Shopify stores.
1,651,998 additional domain redirects are recorded on these Shopify stores.
Over the years, 3,894,613 stores have been previously hosted on Shopify, bringing the overall total number of active and inactive stores to 8,843,857.
The following table displays the share of Shopify stores among the top eCommerce stores worldwide.
| Among the Top eCommerce Websites Worldwide | Number of Shopify Websites | Share of Shopify Websites |
|---|---|---|
| Top 1 million | 29,306 | 2.93% |
| Top 100k | 3,138 | 3.14% |
| Top 10k | 344 | 3.44% |
Source: Built With
Shopify Stores By Country
Most Shopify stores are based in the United States, making up 57.77% of all stores worldwide.
That’s around 2.8 million active stores in total.
The United Kingdom follows, hosting 194,553 stores, which makes up 3.93% of the worldwide total. Other countries with a notable presence of Shopify stores include Australia, Brazil, Germany, and Canada, each contributing significantly to the platform’s global reach.
The following table provides a detailed breakdown of the countries with the highest number of Shopify Stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 2,856,231 |
| United Kingdom | 194,553 |
| Australia | 142,382 |
| Germany | 125,490 |
| Brazil | 118,789 |
| Canada | 106,485 |
| India | 78,411 |
| France | 72,894 |
| Netherlands | 56,460 |
Source: Built With
How Many Customers Does Shopify Have?
Shopify has over 700 million customers.
According to the last data recorded in 2023, 700 million people shopped on Shopify, an increase of 51 million customers compared to the previous year.
Approximately 649 million people purchased from Shopify stores in 2022 alone.
Shopify customers grew from 100 million in 2016 to 700 million in 2023, an increase of 600 million in just 7 years.
The following table displays the number of Shopify customers recorded over the years.
| Year | Number of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
| 2014 | 28 million |
Source: Yaguara
How Many Merchants Are There On Shopify?
Shopify has over 2.06 million merchants across 175 countries worldwide.
The last time Shopify disclosed the details of merchants was 2021, when the platform had 2.06 million merchants.
The number of Shopify merchants has increased more than 10 times since 2015, displaying the rapid growth in the number of people preferring the platform to sell their products.
Here is a table displaying the number of Shopify merchants recorded over the years.
| Year | Number of Shopify Merchants |
|---|---|
| 2021 | 2,063,000 |
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Shopify Merchants By Region
54% of the Shopify merchants were from North America in 2023.
The majority of the merchants on Shopify are from North America, while the second highest share of merchants are from the EMEA Region.
Meanwhile, just 5% of the Merchants are from Latin America.
The following table displays the share of Shopify Merchants from different regions of the world.
| Region | Share of Shopify Merchants |
|---|---|
| North America | 54% |
| Europe, the Middle East and Africa | 27% |
| Asia Pacific, Australia, and China | 14% |
| Latin America (Mexico and South America) | 5% |
Source: Shopify.
Shopify Revenue 2024
In the first three quarters of 2024, Shopify brought in $6.02 billion in revenue.
Breaking it down by quarter, $2.16 billion was earned in the third quarter, $2 billion in the second quarter, and $1.9 billion in the first.
Revenue in the third quarter showed strong growth, with a 26% increase compared to the same quarter last year and an 8% rise from the previous quarter.
In comparison, Shopify generated $7.06 billion in revenue, up 26.07% from the $5.6 billion earned in 2022.
The following table displays Shopify’s revenue over the years.
| Year | Shopify’s Revenue |
|---|---|
| 2024 (up to Q3) | $6,023 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Macro Trends, Shopify
In the first three quarters of 2024, Shopify made $4.4 billion from merchant solutions and $1.66 billion from subscription solutions.
Breaking it down by quarter, Shopify earned $1.55 billion from merchant solutions and $610 million from subscription solutions in Q3 2024.
In Q2 2024, merchant solutions brought in $1.5 billion, while subscription solutions generated $563 million, reflecting year-over-year growth of 19% and 27%, respectively.
In Q1 2024, Shopify earned $1.35 billion from merchant solutions and $511 million from subscription solutions.
Looking back at 2023, Shopify’s merchant solutions revenue totaled $5.22 billion, while subscription solutions brought in $1.83 billion. Merchant solutions grew by 27%, and subscription solutions saw a 23% increase in revenue compared to 2022.
The following table displays the distribution of Shopify’s revenue generated through the merchant’s solutions and the subscription solutions.
| Year | Shopify’s Merchant Solutions Revenue | Shopify’s Subscription Solutions Revenue |
|---|---|---|
| 2024 (up to Q3) | $4,402 million | $1,684 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Statista, Shopify
71% of Shopify’s revenue in 2023 was generated in the North American region.
The United States accounted for 66% of Shopify’s revenue worldwide, while Canada accounted for 5%, generating a total revenue of 4.6 billion and 388 million, respectively.
Meanwhile, the rest of the world generated a revenue share of 29%.
The following table provides a detailed breakdown of the revenue generated by Shopify in different regions over the years.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Shopify Market Share
Shopify owned a 10.32% share of the e-commerce software platforms and technologies market in 2023.
Comparatively, WooCommerce owned a 38.74% share of the eCommerce platforms worldwide.
Other e-commerce platforms surpassing Shopify’s market share are Woo Themes and Squarespace Online Stores.
The following table displays the market share of the leading eCommerce platforms worldwide as of 2023.
| eCommerce Software Platforms and Technologies | Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
Shopify Market Share In eCommerce Websites
Shopify powers 27% of all e-commerce websites, making it the leading platform.
Wix Stores comes in second, with 20% of e-commerce sites built on their platform.
Other popular tools for creating e-commerce websites include WooCommerce Checkout, Squarespace’s Add to Cart feature, and Ecwid.
The following table displays the distribution of websites using different eCommerce technologies worldwide.
| eCommerce Technologies | Share of Websites |
|---|---|
| Shopify | 27% |
| Wix Stores | 20% |
| WooCommerce Checkout | 17% |
| Squarespace Add to cart | 12% |
| Ecwid | 5% |
| Other | 19% |
Source: Built With.
US Shopify Market Share
As of 2024, Shopify is the leading e-commerce platform in the United States, holding 30% of the market share.
WooCommerce Checkout comes in second, followed by other popular platforms like Wix Stores, Squarespace’s Add to Cart, and Ecwid.
The following table displays Shopify’s market share in the e-commerce platform market in the United States.
| eCommerce Platforms | Market Share In The United States |
|---|---|
| Shopify | 30% |
| Wix Stores | 22% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 15% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista.
Shopify Market Share In the UK
As of 2024, Shopify holds a 23% share of the e-commerce software market in the United Kingdom.
This makes it the second-largest e-commerce platform in the country.
Wix Stores leads with the highest market share, capturing 24% of the market.
Here is a table displaying the market share distribution of eCommerce software providers in the United Kingdom as of September 2024.
| eCommerce Software Providers | Market Share |
|---|---|
| Wix Stores | 24% |
| Shopify | 23% |
| WooCommerce Checkout | 18% |
| Squarespace Add to Cart | 14% |
| Ecwid | 8% |
| Others | 13% |
Source: Statista
Shopify Market Share In Payment Processing Technology
Shopify Pay Installments holds a 15.73% share of the global payment processing market
This makes it the third most popular payment solution. In comparison, PayPal leads the market with a dominant 45.39% share.
Here is a table displaying the most used payment processing technologies worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.39% |
| Stripe | 17.33% |
| Shopify Pay Installments | 15.73% |
| Amazon Pay | 2.89% |
| Stripe Checkout | 1.22% |
| Braintree | 1.21% |
| Afterpay | 1.21% |
| remise | 1.08% |
| Klarna | 1.01% |
| SecurePay | 0.91% |
Source: Statista
Shopify Financial Statistics
Shopify has a market cap of $140.77 billion as of 2024.
This makes Shopify the 116th most valuable company worldwide in terms of market cap.
In 2023, Shopify had a market cap of $100.04 billion, while in 2022, the market cap fell to just $44.15 billion.
The following table displays the market cap of Shopify recorded over the years.
| Year | Shopify’s Market Cap |
|---|---|
| 2024 | $140.77 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
Source: Companies Market Cap
In the third quarter of 2024, Shopify reported a gross profit of $1.12 billion.
This reflects a 12% increase compared to the $1.0 billion gross profit in Q2 2024.
Looking back at Q1 2024, Shopify achieved a gross profit of $957 million, marking a significant 33% year-over-year increase.
On the net income side, Shopify posted a profit of $132 million in 2023. This is a notable turnaround from 2022 when the company faced a net income loss of $3.4 billion.
The following table displays the loss/ profit witnessed by Shopify in terms of net income over the years.
| Year | Net Income |
|---|---|
| Q3 2024 | $1.12 billion |
| Q2 2024 | $1.0 billion |
| Q1 2024 | $957 million |
| 2023 | $132 million |
| 2022 | -$3,460.42 million |
| 2021 | $2,914.66 million |
| 2020 | $319.51 million |
| 2019 | -$124.84 million |
| 2018 | -$64.55 million |
| 2017 | -$40 million |
| 2016 | -$35.36 million |
| 2015 | -$18.79 million |
Source: Statista, Shopify
In Q3 2024, Shopify’s Gross Merchandise Volume (GMV) reached $69.72 billion, up from $67.2 billion in Q2 2024.
Earlier in the year, Shopify’s GMV for Q1 2024 stood at $60.9 billion, reflecting a strong 23% increase, or $11.3 billion more compared to the same quarter last year.
For the full year, Shopify’s GMV in 2023 hit $235.9 billion, which was a 20% increase, adding $38.7 billion compared to 2022.
The following table provides details about the gross merchandise volume of Shopify recorded over the years.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| Q3 2024 | $69.72 billion |
| Q2 2024 | $67.2 billion |
| Q1 2024 | $60.9 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify
Shopify spent $1.73 billion in research and development, accounting for 25% of operating expenses in 2023.
At the same time, Shopify spent $1.2 billion in sales and marketing and $1.3 billion on impairment on sales of Shopify’s logistics businesses.
Comparatively, Shopify spent $1.5 billion on research and development and $1.2 billion on sales and marketing in 2022.
The following table provides a detailed breakdown of Shopify’s operating expenses recorded in 2023 and 2022.
| Operating Expenses | 2023 | 2022 |
|---|---|---|
| Sales and marketing | $1,220 million | $1,230 million |
| Research and development | $1,730 million | $1,503 million |
| General and administrative | $491 million | $708 million |
| Transaction and loan losses | $152 million | $135 million |
| Impairment on sales of Shopify’s logistics businesses | $1,340 million | – |
Source: Shopify
How Many Shopify Plus Stores Are There?
There are 46,084 live Shopify Plus stores worldwide as of November 2024.
Additionally, 165,494 domains have been redirected to these stores, and 14,184 sites previously used Shopify, bringing the total number of websites that have ever used the platform to 60,268.
Among these, 46 Shopify Plus stores are ranked within the top 10,000 e-commerce sites. Furthermore, 0.75% of the top 1 million e-commerce stores are powered by Shopify Plus.
The following table shows the breakdown of the top e-commerce websites using Shopify Plus.
| Top E-commerce Stores | Number of Stores | Percentage of Stores |
|---|---|---|
| Top 1 million | 7,506 | 0.75% |
| Top 100k | 514 | 0.51% |
| Top 10k | 46 | 0.46% |
Source: Built With
Shopify Plus Stores By Country
The United States has the most Shopify Plus stores, making up 55.14% of all live Shopify Plus stores worldwide.
That accounts for 25,413 based in the country.
The United Kingdom follows in second place, home to 3,285 Shopify Plus stores, which account for 7.12% of the total worldwide.
Here is a table displaying a detailed breakdown of the countries with the most Shopify Plus Stores worldwide.
| Country | Number of Shopify Plus Stores |
|---|---|
| United States | 25,413 |
| United Kingdom | 3,285 |
| Australia | 3,056 |
| Canada | 2,835 |
| Germany | 1,376 |
| France | 884 |
| Denmark | 667 |
| Netherlands | 604 |
| Japan | 483 |
| India | 438 |
| Italy | 433 |
Source: Built With
What Is The Success Rate Of Shopify Stores?
The success rate of Shopify stores is between 5% to 10%.
However, the success rate of Shopify stores largely varies according to the business, niche, industry, region of consumers, products, and more.
The majority of the Shopify stores, around 90%, fail in the long run.
Source: Crickle Studio.
What Is The Average Conversion Rate For Shopify Stores?
The average conversion rate for Shopify stores is 1.4%.
A conversion rate below 0.5% for a Shopify store has great room for improvement, while a conversion rate above 3.3% is considered a good eCommerce conversion rate, and the store falls among the top 20% of Shopify stores.
Comparatively, the average eCommerce conversion rates are between 2.5% and 3%.
Source: Shopify
How Many Apps Are There On Shopify?
As of November 2024, the Shopify App Store offers a total of 13,292 apps
These apps have been developed and published by 8,396 different vendors, providing Shopify users with a wide range of tools to enhance their online stores.
The apps available on the platform help users optimize their store design and improve marketing efforts, giving them the flexibility to customize their e-commerce experience.
Notably, over 50% of these apps are available for free, making it accessible for businesses of all sizes to take advantage of the tools Shopify offers.
Source: Store Leads
Most Popular Apps On Shopify
Product Reviews is the most popular app on the Shopify store.
It has been downloaded by 519,022 stores worldwide.
The second most downloaded app on the Shopify App Store is Geolocation, with 485,917 downloads worldwide.
DSers, one of the most popular apps used by drop shippers, is the 7th most downloaded app on Shopify.
Here is a table displaying a detailed list of the most downloaded apps on Shopify.
| Shopify App | Number of Downloads By Shopify Stores |
|---|---|
| Product Reviews | 519,022 |
| Geolocation | 485,917 |
| Shopify Inbox | 398,584 |
| Judge.me Product Reviews | 302,844 |
| Klaviyo: Email Marketing & SMS | 300,711 |
| Instafeed ‑ Instagram Feed | 201,718 |
| DSers‑AliExpress Dropshipping | 165,755 |
| Loox ‑ Product Reviews App | 164,118 |
| Mailchimp: Email Marketing | 161,969 |
| Printful: Print on Demand | 145,215 |
Source: Store Leads
Shopify Store Statistics
520,321 apparel stores are built on Shopify as of June 2023.
The majority of Shopify’s merchants are fashion merchants. As a result, most Shopify stores are apparel stores.
Home and Garden stores account for 221,381 stores on the platform, making it the category with the second-highest number of stores.
Beauty & Fitness and Food & Drink are the other categories with the second and the third highest number of stores on Shopify.
The following table displays the categories with the highest number of stores on Shopify.
| Category | Number of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
621,899 Shopify stores sell less than 10 products.
In comparison, 3,564 Shopify stores sell 25,000 to 99,999 products.
The number of Shopify online stores and products sold per store are inversely related.
Here is a table displaying the number of products sold per Shopify store as of July 2023.
| Number of Shopify Stores | Numbers of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
USPS is the most used Shipping carrier by Shopify online stores, with 148,673 stores preferring it.
UPS and FedEx are Shopify stores’ second and third most preferred shipping carriers, and 101,628 and 67,894 Shopify stores use them, respectively.
Other most preferred shipping carrier services by Shopify stores are Royal Mail and Correios.
Here is a table displaying the shipping carriers that Shopify stores prefer.
| Shipping Carriers | Number Of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| FedEx | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
More Stats Like This:
Conclusion: 4.95 Million eCommerce Stores Worldwide Use Shopify
Shopify continues to lead the global eCommerce market, powering 27% of all online stores with 4.95 million active shops as of Q4 2024. Notably, 57.77% of these stores are based in the United States.
The platform’s remarkable growth is evident from the $6.02 billion in revenue it generated during the first three quarters of 2024. Shopify Plus, which hosts 46,084 live stores, contributes significantly to this success.
With a conversion rate of 1.4%, Shopify remains a top choice for entrepreneurs and businesses worldwide.
